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Name: Sweden sans
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The main colours – Sweden Yellow Standard and Sweden Blue Standard The primary typeface is Sweden Sans – a classic and timeless typeface that can be. Sweden Sans: designers create national font. Stockholm agency designs modern geometric typeface inspired by s signs to be used by. NSU (Council for the Promotion of Sweden) — Strategy / Identity / Digital / Custom Try the typeface: Sweden Sans – the primary typeface in the Sweden brand.
That's the aim of Sweden Sans, a typeface commissioned by the Swedish government. It's designed to give a consistent voice to the country's. A sans serif font with serifs? Sweden's new national typeface is weird, but practical. The news that the Swedish government commissioned a national font had my Slate colleagues talking last week. The font, Sweden Sans, was.
By inventing their own font called Sweden Sans (scroll down a bit on the page) and mandating its use on all official branding. And it looks pretty.